Aaron Shapiro Differentiates Between Users And Customer From His Book Users, Not Customers

Aaron Shapiro, author of USERS, NOT CUSTOMERS

Aaron Shapiro is CEO of HUGE, a digital agency that helps companies reimagine how they interact with their customers and manage their business in the online economy.

Aaron has spent more than a decade as a technology entrepreneur, venture capitalist and management consultant. This includes being founding CEO of Silverpop Systems, a leading email service provider, and starting a national magazine distributed by Time Warner.

Aaron frequently writes about the digital economy at aaronshapiro.com and for publications including The Huffington Post, MediaPost and Fast Company. He is the author of the book Users Not Customers: Who Really Determines the Success of Your Business.

Aaron was named one of Crain’s “40 under 40″ for 2011.

Aaron received his MBA from Columbia Business School and a BA in Economics from Harvard University. He lives in New York City with his wife and two young children.

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