Andy Smith Explains The Dragonfly Effect

Andy Smith, author of The Dragonfly Effect

The Dragonfly Effect by Andy Smith combines: 1) good marketing techniques 2) an understanding of social media 3) an understanding of storytelling and emotional appeals and 4) a good mission while doing all this with little or no resources.

A dragonfly has four wings. Each wing represents one of four methodologies of The Dragonfly Effect: i.  Focus ii.  Grab Attention (made you look)  iii.  Engage–story telling that makes people care iv.  Take Action.

One of the most moving stories in The Dragonfly Effect shows how Social Media can Save Lives. It’s the story of Robert Chatwani and Sameer Bhatia a 32-year old leukemia patient. Sameer was diagnosed with leukemia and had a 1:20,000 chance of finding a bone marrow donor. Robert mobilized social media to get over 23,000 people to join the bone marrow registry in a three week period of time. A “social change in a box” product to help others drive change was a by-product of the campaign.

Listen to the entire interview below:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)
Andy Smith Explains The Dragonfly Effect, 5.0 out of 5 based on 1 rating

One Response

[…] Aaker is a marketing professor at Stanford University. She and her husband Andy Smith wrote this book (with Carlye Adler) based upon Aaker’s class: Power of Social […]

Leave Your Response

* Name, Email, Comment are Required

Bill Frank’s Guests

Here is the lineup of guests for Guests For October 5, 2013

Guests For October 5, 2013

My guests this week are Bob McCord, founding member of VREG, talking about Ventura's budget woes; healthcare expert Sally Pipes exposing the flaws of Obamacare as the Insurance Exchanges open for business; and Stuart Crain, CEO of TVTalk discussing how his app will revolutionize television viewing. Read More

Other Guests

Categories

Show Archive

Today’s Poll