
Dan Frederickson is a Ventura businessman and serial entrepreneur. Until last year, he was Managing Director of OFFCO—the group that built, manages and maintains the newest office building in Ventura, 60 California Street. We discuss the building of 60 California Street and what it’s like to do business in Ventura.

Laurence Vincent believes branding lies at the heart of every great business. It is a strategic discipline that simplifies how people think about your organization, your products and your services. We discuss how smart companies live their brand promise and inspire customer loyalty from his book Brand Real.
Prior to the California Lutheran University Center for Economic Research and Forecasting 2012 forecast, I spoke to several dignitaries attending the event including Ed Summers, CEO of the Ventura Chamber of Commerce; Cheryl Heitmann, Deputy Mayor of Ventura; Mary Ann Rooney, Oxnard Harbor Commissioner; and Kristin Decas, CEO of the Oxnard Harbor.

Gayl Murphy is known as the Celebritizer. If you’ve ever wanted to gain more media visibility or attention for your business or cause, she’s the one who can help you do it. We discuss her latest book titled Interview Tactics! How to Survive the Media Without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview!.