Dr. Dan Schaefer, CEO of Peak Performance Strategies/Confidential Sounding Board keeps his clients working their careers backwards from 2015 to avoid making costly mistakes. Working with business leaders and athletes who don’t want to make an error that could be costly, Dan prepares them for addressing issues before they arise.

Dan’s success formula is Success = Persistence + Imagination.

The largest obstacle to most people’s success is their own self-talk. Most people dwell on what they don’t want to happen which sabotages their performance.

Dan finds that most people don’t know what they do well in order to concentrate to do more of it.

One of the more interesting tidbits Dan shared relates to selling. A customer’s brain works to resist any sales pitch. Most customers encounter one of three states: 1) skepticism 2) negative reaction or 3) inertia. A good sales person addresses each of these states during the sales presentation.

Listen to the entire interview below: