David Kord Murray Introduces The Term “Adaptive Management” From His Book Plan B

David Kord Murray, author of PLAN B

David Kord Murray began His Career as an Aerospace Engineer

He worked on the Space Shuttle, the MX missile and the conceptual development team of the International Space Station.

Over the years he’s been a scientist, chief marketing officer, entrepreneur, CEO, product development specialist, software programmer and line manager for both small and large organizations.

He was the Head of Innovation at the software company Intuit.

Today, Dave’s an Author and Business Consultant

His first book, Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others, was a Wall Street Journal best seller and named by Inc Magazine as one of the Best Business Books of 2009.

Dave’s latest book is titled Plan B: How to Hatch a Second Plan that’s Always Better than the First.

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