David Maxfield Explains Why Willpower Alone Is Not Enough To Change Anything

On 04.12.11, In Entertainment, by Bill Frank

David Maxfield, co-author of Change Anything

David Maxfield has led high-leverage research initiatives that uncover causes of and solutions to managerial, cultural, and operational inefficiencies that directly affect the bottom line. David’s career began with his doctoral work in psychology at Stanford University.

David is the coauthor of The New York Times bestseller Influencer: The Power to Change Anything. His latest book is titled, Change Anything: The New Science of Personal Success.

A respected academic, David has taught at Stanford University and the Marriott School of Management at Brigham Young University.

Currently, David is the vice president of research at VitalSmarts, an innovative corporate training company that teaches skills which deliver significant improvements to the results companies care about most.

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Bill Frank

I'm the host of The Bill Frank Radio Show. interview thought leaders in business, entertainment, sports, politics, technology and local California issues. The program broadcasts at 11 o'clock am to 1 o'clock pm Pacific time every Sunday on KVTA AM 1520 or on the Internet at BrainStorminOnline.com. While the show is broadcast locally in Ventura County, CA, the guests have national—and international—appeal. I have listeners from all 50 states and the District of Columbia in the United States and over 125 countries. Listeners and guests agree. My interviews are thoughtful, insightful and fun.

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