Doc Searls, author of THE INTENTION ECONOMY

David “Doc” Searls, co-author of The Cluetrain Manifesto and author of The Intention Economy: When Customers Take Charge, is an American journalist, columnist, and a widely-read blogger.

Doc is a fellow at the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, and an alumnus of the Berkman Center for Internet & Society at Harvard University.