Larry Sternlieb Explains Selling in the Real World

On 07.14.10, In Business, by Bill Frank

Larry Sternlieb, author of Selling In The Real World

Larry Sternlieb explains the psychology of keeping a positive attitude towards sales in the real world.

His SITRW system stands for special, information, transformation, ready and win.

Larry’s book, Selling in the Real World, is drawn from his experience selling for over 30 years.

Here the interview below:

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Bill Frank

I'm the host of The Bill Frank Radio Show. interview thought leaders in business, entertainment, sports, politics, technology and local California issues. The program broadcasts at 11 o'clock am to 1 o'clock pm Pacific time every Sunday on KVTA AM 1520 or on the Internet at BrainStorminOnline.com. While the show is broadcast locally in Ventura County, CA, the guests have national—and international—appeal. I have listeners from all 50 states and the District of Columbia in the United States and over 125 countries. Listeners and guests agree. My interviews are thoughtful, insightful and fun.

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