Larry Sternlieb Explains Selling in the Real World

On 07.14.10, In Business, by Bill Frank

Larry Sternlieb, author of Selling In The Real World

Larry Sternlieb explains the psychology of keeping a positive attitude towards sales in the real world.

His SITRW system stands for special, information, transformation, ready and win.

Larry’s book, Selling in the Real World, is drawn from his experience selling for over 30 years.

Here the interview below:

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Bill Frank

I'm the host of a radio program on which I interview thought leaders in business, entertainment, sports and local California issues titled BRAINSTORMIN' with Billy the Brain. The program broadcasts at 10 o'clock am Pacific time each weekday on KKZZ AM 1400 or on the Internet at 1400KKZZ.com. While the show is broadcast locally in Ventura County, CA, the guests have national—and international—appeal. I have listeners from 39 states in the United States and over 100 countries. Listeners and guest agree. My interivews are thought-provoking, insightful and fun.

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