Roger Martin Believes Businesses Could Learn Lessons From The NFL

Roger Martin, author of FIXING THE GAME

Roger Martin is a recovering strategy consultant turned business school Dean.

His passion these days (other than tennis and wine) is exploring mysteries related to the ways we think about or model our world.

Most recently, he’s examined the way in which theories that are meant to help corporations achieve financial goals and make shareholders rich actually produce the opposite.

His latest book has the intriguing title, Fixing the Game: Bubbles, Crashes and What Capitalism Can Learn from the NFL.

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