Tag: Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Laurence Vincent Explains How To Inspire Customer Loyalty In His Book Brand Real

Laurence Vincent believes branding lies at the heart of every great business. It is a strategic discipline that simplifies how people think about your organization, your products and your services. We discuss how smart companies live their brand promise and inspire customer loyalty from his book Brand Real.

Guests for May 13, 2012

Guests include Ventura Mayor Mike Tracy; Ventura businessman Dan Fredricksen; Mitch Rothschild discussing Obamacare’s impact on healthcare; Hal Kwalwasser explaining how to remake America’s schools for the 21st Century; Debra Benton teaching us how to be Virtual Executives; and Lawrence Vincent describing 21st Century branding.

Bill Frank’s Guests

Here is the lineup of guests for Guests For October 5, 2013

Guests For October 5, 2013

My guests this week are Bob McCord, founding member of VREG, talking about Ventura's budget woes; healthcare expert Sally Pipes exposing the flaws of Obamacare as the Insurance Exchanges open for business; and Stuart Crain, CEO of TVTalk discussing how his app will revolutionize television viewing. Read More

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