Tag: Brand Relevance

David Aaker Explains The Importance of Brand Relevance

David Aaker is professor emeritus of the Haas School at UC Berkeley, and a part of Prophet, a global brand and marketing consulting company that is on the forefront of branding issues. We discuss creating product offerings so innovative that they make competitors irrelevant, from his latest book Brand Relevance.

Guests for January 18, 2011

Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Tuesday, January 18, 2011. Listen at www.BrainstorminOnline.com or on AM 1400 in Ventura at 10 o’clock am Pacific time.

Bill Frank’s Guests

Here is the lineup of guests for Guests For October 5, 2013

Guests For October 5, 2013

My guests this week are Bob McCord, founding member of VREG, talking about Ventura's budget woes; healthcare expert Sally Pipes exposing the flaws of Obamacare as the Insurance Exchanges open for business; and Stuart Crain, CEO of TVTalk discussing how his app will revolutionize television viewing. Read More

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