Tag: business futurist

Owen Shapiro Explains The Future Of Brands And Marketing From His Book Brand Shift

In this constantly-connected, 24/7, three-screen world in which we live, there’s incredible pressure being put on traditional brands and brand marketers. We’re seeing decades-old brands—like Radio Shack, Nokia and Pontiac—disappear.

How will brands survive? And, which ones are more likely to survive?

Owen Shapiro is a futurist, market researcher and strategist for some of the world’s biggest brands.

We examine the future of brands and marketing from his latest book Brand Shift.

Bill Frank’s Guests

Here is the lineup of guests for Guests For October 5, 2013

Guests For October 5, 2013

My guests this week are Bob McCord, founding member of VREG, talking about Ventura's budget woes; healthcare expert Sally Pipes exposing the flaws of Obamacare as the Insurance Exchanges open for business; and Stuart Crain, CEO of TVTalk discussing how his app will revolutionize television viewing. Read More

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