Tag: Top Market Strategy: Target The Best and Ignore The Rest

Dr. Betsy Kruger Applies The 80/20 Rule To Business In Her Book Top Market Strategy

Betsy Kruger is the leader of Strategic Power—a marketing consultancy. We discuss how to triple or quadruple profit from customers using the 80/20 Rule contained in her book Top Marketing Strategy.

Guests for January 19, 2012

Guests include the Sunlight Foundation’s Bill Allison talking about Super PACs, attorney Lori Andrews lamenting the death of privacy and Dr. Betsy Kruger differentiating between profitable and unprofitable customers.

Bill Frank’s Guests

Here is the lineup of guests for Guests For October 5, 2013

Guests For October 5, 2013

My guests this week are Bob McCord, founding member of VREG, talking about Ventura's budget woes; healthcare expert Sally Pipes exposing the flaws of Obamacare as the Insurance Exchanges open for business; and Stuart Crain, CEO of TVTalk discussing how his app will revolutionize television viewing. Read More

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