Kevin Allen knows a few things about advertising and marketing in the 21st Century. He developed the “Priceless” campaign for MasterCard. We discuss his proven way to win business and create a following from his book The Hidden Agenda.

Carmine Gallo is an expert on all things Apple. He’s examined Apple’s retail secrets and reveals the keys to building insanely great customer loyalty in his book The Apple Experience.

Peter Mullin is an international expert on 1930s French cars—and he has one of the world’s foremost museums of Bugatti and classic French cars right here in Oxnard.

Rohit Bhargava is a founding member of the world’s largest group of social media strategists at Ogilvy—a top, worldwide advertising agency. He explains the unexpected truth behind earning trust, influencing behavior and inspiring action from his book Likeonomics.

Tim Clark believes we can become more entrepreneurial without becoming entrepreneurs and we can develop our careers by design rather than by default. We discuss how he’s applied a revolutionary methodology for examining careers from his latest book Business Model You.

Guests include local Bugatti collector Peter Mullin; Salsa dance contest entrant Seana-Marie Sesma; creator of Mastercard’s “Priceless” ad campaign Kevin Allen; customer service evangelist Carmine Gallo; personal development consultant Tim Clark; and likeability expert Rohit Bhargava.