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Chris Zane stared as a grassroots entrepreneur and realized people and business processes differentiate one retailer from another. We discuss how customer service—a very grassroots activity—can propel any business from his book Reinventing the Wheel.

Guests include Economist correspondent Andreas Kluth; creator of The Mortified Sessions, David Nadelberg; and customer service expert Chris Zane.

Nancy Friedman is known as “The Telephone Doctor.” She’s also the author of hundreds of articles in newspapers and magazines. We discuss her book titled How to Get Your Customers Swearing By You, Not At You.

John Tschohl has been helping companies develop a “service culture” for the past 28 years. He shows firms how to crush the competition through customer service. We discuss the decline in customer service in this country and what we can do about it from his latest book titled Empowerment: A Way of Life.

Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Tuesday, January 11, 2011. Listen at www.BrainstorminOnline.com or on AM 1400 in Ventura at 10 o’clock am Pacific time.

Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Thursday, January 6, 2011. Listen at www.BrainstorminOnline.com or on AM 1400 in Ventura at 10 o’clock am Pacific time.