Laurence Vincent believes branding lies at the heart of every great business. It is a strategic discipline that simplifies how people think about your organization, your products and your services. We discuss how smart companies live their brand promise and inspire customer loyalty from his book Brand Real.
Martin Olson is a mass of contradictions. He’s been nominated for 3 Emmys for writing and song writing and an Ace Award for his work on children’s shows. At the same time, he’s recently written a dark, satiric book for adults. We discuss his adult writing from his book The Encyclopaedia of Hell.
Michael Wallis is the biographer of one of America’s great pioneers—Davy Crockett. We get to know the man behind the legend from his book David Crocket: The Lion of the West.
Michael Levin knows what’s it takes to succeed—more than once—in the crowded book publishing market. He’s a 9-time bestselling author of both fiction and non-fiction. We discuss the evolution of books and book publishing from his latest book titled Gutenberg to Google.
Mike Wittenstein, author, consultant, pubic speaker and retail industry guru, spoke about the Art of Waiting and how retailers can make waiting a more pleasant experience for consumers.