Ron Zayas is an entrepreneur who became frustrated with giving gift cards to friends and family, only to discover that some of them were never used, and others caused more trouble than they were worth. We discuss his latest venture, Gift Cards Online.
Kevin Allen knows a few things about advertising and marketing in the 21st Century. He developed the “Priceless” campaign for MasterCard. We discuss his proven way to win business and create a following from his book The Hidden Agenda.
Laurence Vincent believes branding lies at the heart of every great business. It is a strategic discipline that simplifies how people think about your organization, your products and your services. We discuss how smart companies live their brand promise and inspire customer loyalty from his book Brand Real.