Rohit Bhargava is a founding member of the world’s largest group of social media strategists at Ogilvy—a top, worldwide advertising agency. He explains the unexpected truth behind earning trust, influencing behavior and inspiring action from his book Likeonomics.
Guests include local Bugatti collector Peter Mullin; Salsa dance contest entrant Seana-Marie Sesma; creator of Mastercard’s “Priceless” ad campaign Kevin Allen; customer service evangelist Carmine Gallo; personal development consultant Tim Clark; and likeability expert Rohit Bhargava.
Simon Mainwaring is a branding consultant for the digital age who was dismayed at the Me First attitude of many in business before the Great Recession. He blends the need to do good with the need for profits and shows companies how they can do both. We discuss the examples in his book We First.