Martha Rogers is considered one of the top business gurus of the 20th Century. Her concept of “Return-on-Customer” revolutionized marketing. We discuss her latest book Managing Customer Relationships: A Strategic Framework.
Peter Tanous has the wisdom and perspective to dissect the recent financial crisis to find its root causes, predict its effect and offer solutions to resolve it. We discuss his book Debt, Deficits, and the Demise of the American Economy.
Mitch Joel is the CEO of Twist Image, an Internet marketing company that has led its clients into the new era of digital marketing. We discuss the lessons contained in his latest book, Six Pixels of Separation.
Larry Light is a veteran financial journalist who has covered the markets for years. He is our guide on investing in turbulent times from his book, Taming The Beast.
Rick Santelli CNBC’s editor from the floor of the Chicago Board of Trade. His no-nonsense style of reporting on the bond and currency markets make him a favorite among investors concerned with the growing size and scope of government involvement in the financial markets. We discuss the end of Quantitative Easing II and the future of the bond and currency markets.
Tim Sanders is an indispensable consultant to some of the biggest brands in the world and the CEO of Deeper Media—an LA-based firm. He teach us to harness the power of total confidence from his latest book, Today, We Are Rich.