Few business writers see and explain trends as well as Richard Florida. In his latest book, The Great Reset, Florida relates our current economic recession to two other recessions in the 1870s and 1930s.

During our interview on BRAINSTORMIN’ with Billy the Brain, Florida explained how a fundamental shift in the way we live and work accompanied each of the previous two major recessions. Florida believes that we are experiencing another such shift or, as he puts it, Reset.

Filled with fun facts and trend analysis, The Great Reset is a source of optimism for the future and leads to new insights.

Remember, 16 of the Dow Jones Industrial Average 30 companies were started during a recession.