Adrian Ott, author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy, describes how to make any business more valuable in the 21st Century by using Time-Based segmentation.

Here is the lineup of guests on BRAINSTOMIN’ with Billy the Brain for Thursday, August 19, 2010. Listen at or on AM 1400 in Ventura at 10 o’clock am Pacific time.