Kevin & Shawn Coyne are former McKinsey consultants who happen to be brothers. They’ve examined a better approach to breakthrough ideas that doesn’t involve brainstorming and “thinking outside the box” because these outdated approaches just don’t work. We retrain our brains to generate better ideas with the help of their latest book Brainsteering.

Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Tuesday, March 8, 2011. Listen at or on AM 1400 in Ventura at 10 o’clock am Pacific time.