LouAnn Lofton is a former managing editor of Fool.com—the website of The Motley Fool. Her life-long interest in investing has led her to the conclusion that more of us need to invest like a girl. We discuss her latest book Warren Buffett Invests Like a Girl: And Why You Should, Too.
Keith Roberts used his legal training to create a coherent account of the beginnings of modern business and the ancient predecessors that preceded it. We discuss his book The Origins of Business, Money, and Markets.
Martha Rogers is considered one of the top business gurus of the 20th Century. Her concept of “Return-on-Customer” revolutionized marketing. We discuss her latest book Managing Customer Relationships: A Strategic Framework.
Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Thursday, July 21, 2011. Listen at www.BrainstorminOnline.com or on AM 1400 in Ventura at 10 o’clock am Pacific time.
Jon Gordon teaches ordinary people how to become heroes at work or at home. His 10 rules for generating positive energy to fuel your life, your work and your team have been utilized by businesses and sports teams. We discuss his book, The Energy Bus.
Mark Lee Gardner is a historian who writes for both popular and scholarly audiences. We examine popular misconceptions and the enduring legacy of Billy the Kid from his book To Hell on a Fast Horse: Billy the Kid, Pat Garrett and the Epic Chase to Justice in the Old West.