Martha Rogers is considered one of the top business gurus of the 20th Century. Her concept of “Return-on-Customer” revolutionized marketing. We discuss her latest book Managing Customer Relationships: A Strategic Framework.
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Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Thursday, July 21, 2011. Listen at www.BrainstorminOnline.com or on AM 1400 in Ventura at 10 o’clock am Pacific time.
Jon Gordon teaches ordinary people how to become heroes at work or at home. His 10 rules for generating positive energy to fuel your life, your work and your team have been utilized by businesses and sports teams. We discuss his book, The Energy Bus.
Mark Lee Gardner is a historian who writes for both popular and scholarly audiences. We examine popular misconceptions and the enduring legacy of Billy the Kid from his book To Hell on a Fast Horse: Billy the Kid, Pat Garrett and the Epic Chase to Justice in the Old West.
Ken Winans is a space exploration aficionado with one of the largest collections of space memorabilia in private hands. Today is the 42nd Anniversary of Apollo 11’s moon landing. We discuss America’s journey to the moon and space exploration with him.
Ralph Nader is revered by some—vilified by others. Nonetheless, he has earned a reputation for outspoken, public service. He believes President Obama is acting cowardly by bypassing Elizabeth Warren to lead the Consumer Financial Protection Bureau. We discuss why.