Laurence Vincent believes branding lies at the heart of every great business. It is a strategic discipline that simplifies how people think about your organization, your products and your services. We discuss how smart companies live their brand promise and inspire customer loyalty from his book Brand Real.
Guests include Ventura Mayor Mike Tracy; Ventura businessman Dan Fredricksen; Mitch Rothschild discussing Obamacare’s impact on healthcare; Hal Kwalwasser explaining how to remake America’s schools for the 21st Century; Debra Benton teaching us how to be Virtual Executives; and Lawrence Vincent describing 21st Century branding.