David Aaker is professor emeritus of the Haas School at UC Berkeley, and a part of Prophet, a global brand and marketing consulting company that is on the forefront of branding issues. We discuss creating product offerings so innovative that they make competitors irrelevant, from his latest book Brand Relevance.

Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Tuesday, January 18, 2011. Listen at or on AM 1400 in Ventura at 10 o’clock am Pacific time.