Eric Swick is a young entrepreneur who saw a niche in a market that is frowned upon by society—the smoking market. He realized there was no satisfactory alternative to cigarettes, so he and his partner created one and now compete in the e-cigarette market. We discuss if e-cigarettes are a viable market or whether his company will go “up in smoke.”

Guests include young entrepreneur Eric Swick of Revolution Vapor, Lisa Cary with the Ventura Harvest Festival and Tony Clyburn—radio talk show host.