Jeffrey Hollender is a businessman who calls himself the Chief Inspired Protagonist of Seventh Generation Inc.—the country’s largest distributor of non-toxic, all-natural cleaning, paper and personal care products. We discuss How the Next Generation of Businesses Will Win from as described in his book, The Responsibility Revolution.

Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Monday, January 17, 2011. Listen at or on AM 1400 in Ventura at 10 o’clock am Pacific time.