Adam Lashinsky gives us an in-depth look Inside Apple—a unique company (and its ecosystem of suppliers, investors, employees and competitors). The lessons he reveals about Steve Jobs, leadership, product design and marketing are universal.

Chris Zane stared as a grassroots entrepreneur and realized people and business processes differentiate one retailer from another. We discuss how customer service—a very grassroots activity—can propel any business from his book Reinventing the Wheel.

Bill Conerly helps corporate executives and small business owners make more profitable decisions by interpreting economic data. We examine whether the economy is recovering or heading to a double dip recession and what to do about it.

Roddy Boyd is a financial reporter who investigates the least reported aspect of the financial crisis—the collapse of American International Group, AIG. We look at the reasons behind why taxpayers own 92% of AIG from his book Fatal Risk.

Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Monday, May 9, 2011. Listen at or on AM 1400 in Ventura at 10 o’clock am Pacific time.