Laurence Vincent believes branding lies at the heart of every great business. It is a strategic discipline that simplifies how people think about your organization, your products and your services. We discuss how smart companies live their brand promise and inspire customer loyalty from his book Brand Real.
Mitch Rothschild is a serial entrepreneur who’s started 6 web-based businesses. He’s created Vitals.com, a website where doctors are examined. We discuss his recent study on patient wait times and the impact the Affordable Care Act (Obamacare) may have on the quality of healthcare.
Debra Benton is an internationally recognized communications and interpersonal relations expert. She coaches us on how to present ourselves using today’s technology as she teaches us how to act like a CEO online and offline from her book The Virtual Executive.
Harold Kwalwasser is the former General Counsel of the Los Angeles Unified School District. He knows something about remaking America’s schools for the 21st Century. We debate his solutions contained in his book Renewal.
Mike Tracy is Mayor of Ventura. We discuss issues surrounding water—specifically, Ventura’s proposed water rate increases and the connection to the WAV Project and the new water ordinances.
Guests include Ventura Mayor Mike Tracy; Ventura businessman Dan Fredricksen; Mitch Rothschild discussing Obamacare’s impact on healthcare; Hal Kwalwasser explaining how to remake America’s schools for the 21st Century; Debra Benton teaching us how to be Virtual Executives; and Lawrence Vincent describing 21st Century branding.