Betsy Kruger is the leader of Strategic Power—a marketing consultancy. We discuss how to triple or quadruple profit from customers using the 80/20 Rule contained in her book Top Marketing Strategy.
Posts
Greg Verdino is equal parts marketer and futurist. He has 20 years of experience in marketing and related fields. He explains how to get big results by thinking and acting small from his book MicroMARKETING.
Guests include rock journalist Stephen Davis, marketeer Greg Verdino and gadget fanatic Steve Greenberg.