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Mike Wittenstein knows that changing the customer’s perception with a positive customer experience in retailing separates the great retailers from the also-rans. We examine how Apple revolutionized retailing and the positive impact that change had on Apple’s performance and on other retailers.

Gina Amaro Rudan revealing our Practical Genius, Dr. Toni Yancy of the Partnership for a Healthier America discusses fitness 10 minutes at a time and Mike Wittenstein explaining Apple’s retail success.

Mike Wittenstein, author, consultant, pubic speaker and retail industry guru, spoke about the Art of Waiting and how retailers can make waiting a more pleasant experience for consumers.