Adam Armbruster is an expert on TV advertising and commercials. The demographic for watching media—particularly traditional media—is changing, but advertisers still seek the coveted 18-49 year old demographic. We discuss whether advertisers are out of touch with today’s media audience.
Larry Jordan understands film, film making & editing and how to tell a good story. We examine the video revolution sweeping the nation and discuss how to create video that doesn’t suck.
Michael Levin knows what’s it takes to succeed—more than once—in the crowded book publishing market. He’s a 9-time bestselling author of both fiction and non-fiction. We discuss the evolution of books and book publishing from his latest book titled Gutenberg to Google.
Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Thursday, June 2, 2011. Listen at www.BrainstorminOnline.com or on AM 1400 in Ventura at 9 o’clock am Pacific time.
Jeff Benedict examines the deadly E Coli outbreak at Jack-in-the-Box restaurants and the impact it had on the families. He’s written the story of the permanent transformation of our food supply chain in his book Poisoned.
Sebastian Mallaby is a journalist and author who investigated a mysterious part of the financial system, Hedge Funds. He’s written the most exhaustive work on the subject. We look at the role of Hedge Funds in modern finance to determine if they are good or evil from his book More Money Than God.