In this constantly-connected, 24/7, three-screen world in which we live, there’s incredible pressure being put on traditional brands and brand marketers. We’re seeing decades-old brands—like Radio Shack, Nokia and Pontiac—disappear.
How will brands survive? And, which ones are more likely to survive?
Owen Shapiro is a futurist, market researcher and strategist for some of the world’s biggest brands.
We examine the future of brands and marketing from his latest book Brand Shift.
The US Economy is emerging from the Great Recession of 2008-2009 after five years of moribund GDP and job growth.
Thousands of US families were devastated by the economic downturn—many of them still recovering their losses.
While it’s impossible to predict these economic disasters, one can be better prepared to weather the consequences with proper financial planning and management.
Bob Dickie runs a company that specializes in training people in sound financial practices according to “God’s financial principles.”
The 35-year old company proselytizes both its financial and spiritual message using the Internet.
We examine how a ministry can take advantage of the Internet to reach a wider audience.
You may not know it, but there’s an association of personal historians whose profession is to help others write their family history and personal journey.
Libby Atwater is a member of that society.
After years of helping others investigate and write their stories, she’s learned that everyone has a tale to tell and an interesting background. Often times, it simply takes a skilled person, such as herself, to ferret out the good stuff.
Now, she’s turned the microscope on her own life and written Part One of her memoir, What Lies Within.
Here’s a riddle for you. What do you get when you put three economic academics in a car with a GPS system and a mission to interview small business owners?
You get a book—in this case, Roadside MBA: Back Road Lessons For Entrepreneurs, Executive and Small Business Owners.
Co-author Paul Oyer and I explore some of these lessons to see if academics can apply economic theory to small business realities.
In an age of growing entitlement, you’re going to meet an author who believes we should “suck it up. Do our jobs. Do it right. Nobody is coming to save is. If it’s to be, it’s up to me.” His name is Ryan Holiday.
He’s drawn on the ancient philosophers of Stoicism and applied their principles to modern life in an attempt to show the universal truths of how to overcome obstacles.
We discuss his philosophy and show how you can use it to improve your daily life.
As the world shifts to more of a knowledge economy, companies that can attract and retain the best and brightest employees will be the winners.
The most highly sought-after executives will be those that can create an environment where employees can grow, contribute, and feel rewarded.
Adam Bryant draws on interviews with more than 200 CEOs to offer business leaders the wisdom and guidance to move their organizations faster, quicker and more nimbly.
The book, Quick and Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation, taps into the collective wisdom of CEOs like Jeff Weiner of LinkedIn, Tony Hsieh of Zappos, Angie Hicks of Angie’s List and Steve Case formerly of AOL. Adam uses his unprecedented access to the CEOs to map out best practices that other business managers can put into effect.