Chris Zane realizes most products are similar. It’s the people and business processes that differentiate one retailer from another. He describes the science of creating lifetime customers contained in his book Reinventing the Wheel.
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Janice Lierz defines the style we see in retail stores across the nation. She is an expert on which products make it into stores and which products don’t—a de facto arbitrator of style.
Paco Underhill tells us what women want: cleanliness, control, safety and considerateness.
Here is the lineup of guests on BRAINSTOMIN’ with Billy the Brain for Friday, August 6, 2010. Listen at www.BrainstorminOnline.com or on AM 1400 in Ventura at 10 o’clock am Pacific time.
Here is the lineup of guests on BRAINSTOMIN’ with Billy the Brain for Friday, July 30, 2010. Listen at www.BrainstorminOnline.com or on AM 1400 in Ventura at 10 o’clock am Pacific time.