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Jim Tunney turned a remarkable career in sports into a second career as an author and motivational speaker. Best known for his 31 years as an NFL referee, we discuss the lessons he learned both on and off the field from his book, It’s the Will, Not the Skill.

Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Wednesday, February 9, 2011. Listen at www.BrainstorminOnline.com or on AM 1400 in Ventura at 10 o’clock am Pacific time.

Mark Stevens understands how important a first impression is when it comes to product marketing. He’s the CEO of a marketing firm in New York who believes that most marketing sucks. We discuss this year’s Super Bowl ads and his book Your Marketing Sucks!

Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Monday, February 7, 2011. Listen at www.BrainstorminOnline.com or on AM 1400 in Ventura at 10 o’clock am Pacific time.