Simon Mainwaring is a branding consultant for the digital age who was dismayed at the Me First attitude of many in business before the Great Recession. He blends the need to do good with the need for profits and helps companies do both. We look at the principles in his book We First and relate them to Occupy Wall Street and other worldwide movements.
Guests include returning guest Simon Mainwaring talking about Occupy Wall Street, Aaron Shapiro differentiating between Users and Customers and Dan Roam explaining what to do when words don’t work.
Simon Mainwaring is a branding consultant for the digital age who was dismayed at the Me First attitude of many in business before the Great Recession. He blends the need to do good with the need for profits and shows companies how they can do both. We discuss the examples in his book We First.