Dave Westfall, an expert on Social Media Optimization, shows how simple steps can lead to incredible return-on-investment when using Social Media.

Start with the Big 3 of social media: Facebook, Twitter and YouTube. You must have a presence there. If you want, you can add Flickr and Linked-in, too.

You must blog regularly. Dave blogged for 50 straight days last year and moved himself to Page 1 of Google’s search engine results.

Think of it this way. Twitter and Blogging are outreach to your clients. Facebook, MySpace and your Website offer more information for those wanting to know more.

Dave is the CEO of Dew Pointe, LLC., an internet consultancy.

Listen to his full interview here: