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Danny Simon is a 35-year-plus veteran of the licensing industry and one of its true pioneers. Beginning with the television smash hits, Dallas and Dynasty, he was among the first to license adult prime-time shows and apply branding techniques to them. We discuss licensing American products and culture abroad as an engine of our economy.

Guests on THE BUSINESS OF LIFE include: Erik Qualman, Shelly Palmer, Eric Chester, Barbara Weltman, Lindsay Frucci and Margaret McLean.