Martha Rogers is considered one of the top business gurus of the 20th Century. Her concept of “Return-on-Customer” revolutionized marketing. We discuss her latest book Managing Customer Relationships: A Strategic Framework.

Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Thursday, July 21, 2011. Listen at or on AM 1400 in Ventura at 10 o’clock am Pacific time.