Eduardo Porter believes there’s a price on his head…and your head and my head. In fact, he believes everything has a price associated with it. We discuss his latest book, The Price of Everything: Solving the Mystery of Why We Pay What We Do.

Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Wednesday, January 19, 2011. Listen at or on AM 1400 in Ventura at 10 o’clock am Pacific time.