In this constantly-connected, 24/7, three-screen world in which we live, there’s incredible pressure being put on traditional brands and brand marketers. We’re seeing decades-old brands—like Radio Shack, Nokia and Pontiac—disappear.
How will brands survive? And, which ones are more likely to survive?
Owen Shapiro is a futurist, market researcher and strategist for some of the world’s biggest brands.
We examine the future of brands and marketing from his latest book Brand Shift.
A recent Oxford University study argues that jobs are at risk of being automated in 47% of all occupational categories over the next 20 years.
Couple that with the fact that the proportion of American adults participating in the labor force recently hit its lowest level since 1978, and you can see there is an unemployment crisis looming.
How are governments and schools prepared to deal with this looming crisis?
Joining me today to discuss this is Joyce Gioia, one of this country’s most sought-after experts in human relations and employment trends.
Cecily Sommers is a futurist with an unorthodox background in medicine and dance, combined with experience in brand strategy and product development. We discuss what changes, what doesn’t and what’s next from her new book Think Like A Futurist.
Guests include Paul Saffo predicting a summer of unrest in 2012, LinDee Rochelle talking about music radio from our past and Larry Harding explaining why business with Brazil is our future.
Guests include Jessica Fellows discussing Downton Abbey, Dr. Michael Zey explaining the future of media and Joe Healey describing Radical Trust.
Tom Payne is a futurist who has developed a unique system of predicting the future that yields uncanny results. We discuss the U.S.–China relationship and other future predictions from his book The Template of Time.