In this constantly-connected, 24/7, three-screen world in which we live, there’s incredible pressure being put on traditional brands and brand marketers. We’re seeing decades-old brands—like Radio Shack, Nokia and Pontiac—disappear.
How will brands survive? And, which ones are more likely to survive?
Owen Shapiro is a futurist, market researcher and strategist for some of the world’s biggest brands.
We examine the future of brands and marketing from his latest book Brand Shift.