Rohit Bhargava is a founding member of the world’s largest group of social media strategists at Ogilvy—a top, worldwide advertising agency. He explains the unexpected truth behind earning trust, influencing behavior and inspiring action from his book Likeonomics.

Scott Farris worked for United Press International and on several political campaigns, including his own. He’s turned his attention to Presidential races and on the losers to determine what impact they had on the nation. We discuss his latest book Almost President.

Peter Tanous has the wisdom and perspective to dissect the recent financial crisis to find its root causes, predict its effect and offer solutions to resolve it. We discuss his book Debt, Deficits, and the Demise of the American Economy.