Adam Armbruster is an expert on TV advertising and commercials. The demographic for watching media—particularly traditional media—is changing, but advertisers still seek the coveted 18-49 year old demographic. We discuss whether advertisers are out of touch with today’s media audience.

David Peterson has remarkable insight into the operations of the world’s largest restaurant company, McDonald’s. He’s a local boy who’s going to tell us about the invention of the Egg McMuffin and the man who invented it—his father.

Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Wednesday, December 22, 2010. Listen at or on AM 1400 in Ventura at 10 o’clock am Pacific time.

Ken Winans reviews 3rd Quarter 2010 financial results. Among the interesting findings is that industrial stocks are leading the Dow Jones Industrial Average out of the recession for the first three quarters of 2010.