Laurence Vincent believes branding lies at the heart of every great business. It is a strategic discipline that simplifies how people think about your organization, your products and your services. We discuss how smart companies live their brand promise and inspire customer loyalty from his book Brand Real.

Joel Garfinkle is a professional career coach, author and speaker. He explains his 3-step system to advance one’s career from his book Getting Ahead.

David Morey is CEO of DMG, Inc. (David Morey Group, Inc.)—a strategic and communications consultancy and a partner of Core Strategy Group. We discuss using the Power of Insurgent Strategy to Put Your Business on Top from his book The Underdog Advantage and relate it to Microsoft’s recent purchase of Skype.