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Robert Bloom understands how to make businesses grow. He is former US Chairman and CEO of Publicis Worldwide—a French multinational advertising and communications company—one of the big three global advertising holding companies (the others being Omnicom, and WPP). We discuss ideas from his book titled: The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business.

Robert Bloom, former US Chairman and CEO of Publicis Worldwide—a French multinational advertising and communications company—one of the big three global advertising holding companies (the others being Omnicom, and WPP), talks about winning over today’s consumer whom he calls The New Experts