Robert Bloom Teaches How To Win Over The New Experts

Robert Bloom, author of The New Experts

Robert Bloom, former US Chairman and CEO of Publicis Worldwide—a French multinational advertising and communications company—the centerpiece of a $4.6 Billion global marketing services company, knows the modern consumer. In fact, he calls them The New Experts in his book titled, The New Experts: Win Today’s Newly Empowered Customers At Their 4 Decisive Moments.

Today’s consumers are armed with what Bob calls the Big Three: 1) total access to information 2) total choice and 3) price transparency.

Brand loyalty is gone. 30 years ago, 4 out of 5 consumers bought the same brand. In 2009, only 1 out of 5 consumers did—a seismic shift.

Today, sellers live in a glass house. They must learn to think like buyers. To do so, they must consider the four decisive customer moments: 1) the Now-or-Never Moment 2) the Make-or-Break Moment 3) the Keep-or-Lose Moment and 4) the Multiplier Moment.

Listen to insight from a leading expert in the field of consumer behavior below: