Chris Zane stared as a grassroots entrepreneur and realized people and business processes differentiate one retailer from another. We discuss how customer service—a very grassroots activity—can propel any business from his book Reinventing the Wheel.
Guests include Economist correspondent Andreas Kluth; creator of The Mortified Sessions, David Nadelberg; and customer service expert Chris Zane.
Chris Zane realizes most products are similar. It’s the people and business processes that differentiate one retailer from another. He describes the science of creating lifetime customers contained in his book Reinventing the Wheel.