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Heather Lutze is the CEO of Findability Group, a nationally recognized Internet consulting company. She gives us the easy, non-technical approach to Internet marketing from her book, The Findability Formula.

Kevin O’Connor is a serial Internet entrepreneur. He’s the creator of DoubleClick, an Internet advertising company that was sold to Google for $3.1 billion in 2007. We talk about his latest Internet venture FindTheBest.com.